USA Nordic Ski Teams Power Their Passion With Jaybird in Quest for Gold

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USA Nordic Ski Teams Power Their Passion With Jaybird in Quest for Gold

The Winter Olympics holds a special place for our crew. We were born in the mountains, and we’re based in Park City, Utah, home to a handful of the 2002 Winter Olympic events. Sports like skiing are in our blood, and we know how important music is for staying in the zone during rigorous training.


This is why we’re extremely proud to announce a new partnership today with USA Nordic, the national leadership organization of ski jumping and nordic combined in the United States. Through this partnership, we plan to support the national team as they pursue their World Cup and Olympic dreams by bringing powerful sound, innovation, and motivation to the team.


The coolest thing about USA Nordic is that not only are they an elite Nordic ski jumping and Nordic combined organization focused on team training and overall development of the sport, but they’re also our neighbors, based right here in Park City.


We’re not just working with USA Nordic on their quest for gold, but also on growing the sport in the United States. We plan to help them develop best practices in their training and support athletes as they transition from competition to a career. By working with the team’s athletes, we’ll also be using their expertise to help create new products and innovations that help athletes perform at their peak through music.

Photos by: Greg Snyder


Check out the teaser video for the The Nordic Journey series below to see the team powering their passion in the freezing temps of high-altitude Park City, and look for episodes featuring Nordic athlete interviews to follow!


This Is Why I Run – Luke Nelson

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This Is Why I Run – Luke Nelson

My name is Luke Nelson and I am an endurance runner. I thrive on being in the mountains. When I am not running I can be found spending time with my wife and  three kids, being an activist for the environment, or sometimes working my day job as a Physician Assistant. 




The idea of balance in life is a myth, at least I think so. For nearly a decade I’ve chased balance as I juggle being a professional endurance runner, Physician Assistant, race director, activist, husband, and father. There are a thousand things that request my attention and a hundred that demand it at any given moment. Years ago, through the lens of youthful optimism, I went as far as starting a blog called the Challenge of Balance, as if it were something I had mastered. The more I claimed to have balance the more I realized that I lacked it. The reality was that true perfect balance doesn’t exist, and it isn’t what I actually wanted.


“True perfect balance doesn’t exist.”


With so many things going on, life can quickly turn into managing one dumpster fire after another. Frantically going from one major problem to the next, while everything else is neglected until it bursts into flames. This is no way to live life, yet I think many of us are at that point. As we juggle the demands of work, family, and fitness (at whatever level), there is a constant shifting of focus. Frankly there are times when training for a big event will demand time, and this will take from family or affect work. Then that big project at work comes along and there’s no time to train; and the family greets a weary father right before bed. There are also times when all that matters is the family and work and training suffer. The struggle, even battle, for equilibrium rages on.


While I feel like I still have much to learn about balancing life, I do feel that I have gained some insight and experience that is worth sharing and may help others find a way to manage life a little better.


Make A Schedule

First, make a schedule and stick to it. There are simply far too many things to be done that can easily be forgotten. The schedule needs to be written out and left in a centralized place. Include one for work: complete with meetings, deadlines, trainings etc.. Family events need to be on that schedule too, along with time set aside for family. Last but not least is training. It’s best when planned out with time blocked for it. With all of this information written down and scheduled it’s easier to stay on top of it. It is also incredibly useful to share this schedule with your family and, if appropriate, with work. Having others aware of the demands on your time can create an atmosphere of respect for your time at work and at home.


“Life needs spontaneity, which seems to be opposed to scheduling.”


Be Flexible

There will be times when the schedule is thrown out the window and that’s ok. It leads us to my next recommendation: be flexible. Even with best intentions, there are times when something unexpected pops up, and the schedule will be scrapped. Occasionally life needs spontaneity, which seems to be opposed to scheduling. Strict rigidity to the plan leaves no room for impromptu play dates, micro-adventure, or a something urgent at work. A word of caution though, if you find you are always breaking from the schedule the plan needs revisited. Spontaneity should be the spice of life, not the primary ingredient.



“We aren’t perfect, and shouldn’t demand that of ourselves.”


Be Kind

My next piece of advice is to be kind. Be kind to the amazing people you work with, and let them know how amazing they are. Often, we spend more time with the people we work with than with our families and they should be able to feel joy when you are around. I firmly believe kindness and gratitude lead to efficiency at work, so try it out. Remember to be nice to your body. As athletes, we’re constantly pushing our body to stay strong or to get faster. Listen to your body, and be kind when it starts to let you know it needs something. You won’t instantly become unfit if you skip a workout or two because you’re tired or feel the twinges of injury. Finally, be kind to yourself. We are often our own worst enemies placing high demands on ourselves and time. We can be terribly brutal to ourselves if we come up short or aren’t meeting our goals. We aren’t perfect, and shouldn’t demand that of ourselves.



“Take time for yourself.”


Putting this all together can help, but there is one missing piece. Something I have found to be a critical skill in trying to balance life is to take time for yourself. Everything up to this point has been about managing the external factors of life. But we need to take some time that’s focused just on us. Fortunately for me, I can kill two birds with one stone since my “me time” is often done while running. I can slip in my Jaybird Freedoms, crank the tunes, and leave the madness behind.



“I’m committed to seek improvement,”


I’ve structured training that often requires additional focus, but there is international unfocused running time when I can focus on me. This time for self-reflection allows me to check in and see how I am holding up and to honestly review what is demanding more attention so I can swing life back closer to balance. Like my other recommendations, this has a place, but cannot be the norm. If all the focus is spent on self, all else falls apart. I do know that if I get my run time and my me time, I’m more engaged and focused on whatever else is front of me (family or work), and I’m a better human for it. Admittedly, I constantly strive to achieve better balance in life, and there is much to learn, but I’m committed to seek improvement and hope that you can be too.



We also want to hear your stories. Share your motivation for running in a short story and hashtag #whyirunjaybird on Instagram for a chance to win weekly prizes including earbuds and a chance to be featured on our social channels. We’re inspired by every type of runner, so don’t hesitate to share your passion with us. To the parent that wakes up early before sending their kids off to school, the beginner seeking to finish their first 5k, and the marathoner looking to set a new PR, your passion inspires more people than you’ll ever know. Share your stories with us and #runwild. Find more info about the This Is Why I Run series here.


Keep in touch with Luke!


This Is Why I Run – Timothy Olson

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This Is Why I Run – Timothy Olson

My name is Timothy Olson and I am the two-time winner and record holder of Western States 100 Mile race. I enjoy long runs up mountains, challenging my body, mind and spirit. I find inspiration in the land, trees, mountains and wildlife, connecting with them on the run, feeling their energy, allowing me to run wild and free. I believe that by being connected to our earth and living consciously and mindfully, we can create vibrations to inspire individual and collective steps to heal, care and nurture our environment and ourselves. I use a daily meditation practice and have found the value of this practice to motivate, inspire and balance my passions of family, running, nutrition and mindful lifestyle. I reside in Boulder, CO with my wife, Krista, and sons Tristan & Kai.  



“I can be at ease with how life flows”


I run to be free and to appreciate life. With each step I feel at peace and grateful for air to breathe, a body that moves, and the connection with our magnificent earth. When I run, worries melt away and I know no matter what, I can be at ease with how life flows. Nature offers an endless network of inspiration and healing that anyone can engage with. My medicine of choice is running. There’s something so primitive and freeing about taking in a three hundred and sixty degree mountain landscape. It brings my awareness into the present, which is always right there but can be missed in the hustle, bustle, and “to do” list of life . I run to enter each present moment with a sense of appreciation and a sense of gratitude.

Photo: Greg Snyder

“Once that switch flipped, and running became meditative…”


My entrance into trail running came from a somewhat darker place. I ran as an escape from my insecurities of the past instead of as a medium into the present moment. Now, this is my aim everyday, every moment, and a continuous practice; to rip off the blindfold of anxiety, insecurities, and depression that ruled my life for too long. Once that switch flipped, and running became meditative, the true energy of it awoke within and around me. I felt a ripple effect of balance flowing into all areas of my life. This balance is what I hinge my livelihood on, what grounds me even on the busier or more stressful of days. Whether it be a difficult training day, playing with my two dapper boys, or waiting in a busy security line on the way to the next great place, I lean on the balance and presence running has introduced to me.

“my family always comes first”


I have two young, wild boys, Tristan (5) and Kai (1.5). No matter where running takes us, or what race I’m focusing on, my family always comes first. If we’re traveling the world or at our home in Boulder, life is usually a whirlwind of chaos. Through this chaos, my two wild boys and beautiful wife, Krista remain the fiber of my ethos. Running gives me the patience and presence to be a better father, husband, friend, and person.


“I couple my running with a sitting meditation practice”


While ideally every moment during every run would feel zen-esque and enlightening, even in the midst of a grueling adventure, freezing, in the middle of the night with precipitation slapping you in the face at mile 80 – this isn’t always the case. So, I couple my running with a sitting meditation practice. This builds a sort-of repertoire of mental fitness I can later tap into while I’m digging deep on the next crazy adventure, like last month as I ran the Bear 100 mile run. Being present forces you to recognize your weaknesses, front and center, and acknowledge them. You can then investigate what you can do and eventually accept that moment, no matter how grim. In transcending this, you are able to embrace the freedom in surrendering to the moment. Big mountain adventures, just like many moments in life, can really rock you to your knees. I’ve taken these moments, like in both of my Hardrock 100 scenarios and applied my meditation practice. Once I accepted the weather, pain, and nausea, flipped my attitude from “poor me” to “wow, I’m grateful to be alive”, the scenario in my head changed, and I was able to make the most of being out of my comfort zone. I embrace the journey and feel what it means to truly live.


“It can be as simple as breath and body awareness”

Photo: Emma Hussey

Now you don’t need some intense experience or mile 80 breakdown to trigger the thought that “maybe I should train/nurture my mind, too.” It can be as simple as breath and body awareness just one, five or ten minutes anytime during the day. I’m a firm believer that a simple meditation (try attaching it to a normal part of your daily routine like running, showering, or brushing your teeth) a few times a week can help you not only run happier and possibly farther, but it can also bring a sense of joy to simple, ordinary everyday life. While running/exercise is great, in the times when that’s not an option for a plethora of reasons, a daily dose of mindfulness with a sprinkle of gratitude seems to ground me and balance life out.


“It takes me back to my high school days with my friends and cross-country team blasting MMMbop by Hanson on a cassette deck.”


When I’m meditating routinely, my running feels at its peak. Some runs the only muse I need is the all encompassing beauty around me. Other days I need a catalyst to enter the moment and embrace the unknown, that’s when I put in my headphones and allow a good jam to amplify my run. It’s silly how something as simple as putting in a pair of headphones and one great song can create a zone for me to focus, embrace the detours, and push through wherever the path takes me. It takes me back to my high school days with my friends and cross-country team blasting MMMbop by Hanson on a cassette deck. That nostalgia reminds me why I run and why I love running. When you run, at its essence, you’re totally present and you’re totally free.

Running has allowed me to see the world and share these incredible experiences with my family. And you following and cheering me on, I appreciate it all immensely. So why I run, I can think of countless answers, but in the end, it’s simple – I run to be free, to be the best damn human I can be and not take a single moment or stride for granted. My hope is that you go and do the same. Peace world.



We also want to hear your stories. Share your motivation for running in a short story and hashtag #whyirunjaybird on Instagram for a chance to win weekly prizes including earbuds and a chance to be featured on our social channels. We’re inspired by every type of runner, so don’t hesitate to share your passion with us. To the parent that wakes up early before sending their kids off to school, the beginner seeking to finish their first 5k, and the marathoner looking to set a new PR, your passion inspires more people than you’ll ever know. Share your stories with us and #runwild. Find more info about the This Is Why I Run series here.


Keep in touch with Timothy!


Kathleen Tesori’s Ab Challenge

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Kathleen Tesori’s Ab Challenge

Working the abdominal area has many benefits: improves posture, balance and stability, prevents injuries, draws the tummy in, flattens the tummy and increases the endurance in our back and stomach muscles. It is always great to have challenges and workouts you are easily able to complete no matter where you are – the gym, a hotel, a park or in the comforts of your home. Below are two of my staple ab moves and a favorite ab circuit… 

The “Double” Crunch
The double crunch works both the lower and upper abdominal muscles at the same time. It is important to work the core because we use it in our everyday lives.



  • Grab a mat and lie on your back with hands behind your head and knees slightly bent as if you were in position to do a classic crunch.
  • Curl your upper abs – by lifting your head and shoulder blades toward your knees. At the same time – slowly raise and curl your knees toward your chest.
  • Exhale as you curl your body parts in and inhale as your return to the start position.

Tip: “In the beginning go slow, work on form, inhales and exhales. Really concentrate on curling the abs and breathing properly. After this becomes natural try some variations: straight leg double crunches or even try using a medicine ball in-between your legs as you complete the double crunch.


20 second/10second PLANK Challenge

The plank works the core from the inside out and the core impacts our everyday life. The challenge is a short goal and fun to complete – this is a must try!



  • Grab a mat or a towel and have a clock or a stopwatch ready for use.
  •  Lie flat on the floor resting your body on your forearms with your palms flat on the floor. Ensure your shoulders are aligned with your elbows. Make sure your legs are straight behind and touching.
  • In a push-up motion using your forearms, raise your body off the floor, supporting yourself using your forearms and toes. You should have a straight line from your feet to your head. You can clasp your palms together if needed. Make sure your back is flat (no arching or sagging) and the rest of your body is straight.
  • Keep your abdominal muscles engaged and do not let your stomach drop or your back arch. Remember to breathe in and out the whole time while keeping your tummy nice and tight.
  • Hold this for 20 seconds then drop to the floor and rest for 10 seconds and repeat until you reach 3 minutes.
    Tip: “Start with a 3 minute goal and work to increase it – also try different variations of the plank such as the rocking plank, up/down plank, plank jacks and hip-dip planks. You can increase the amount of time and the type of plank. With so many variations and challenges available this should be a staple on ab days.”



Try combining the following routine every other day for the next 3 months with a healthy fit nutrition plan. Be sure to take a before and after photo as well as a waist measurement to track your progress. Sometimes it can be hard to see a difference because we are so hard on ourselves and we see ourselves every day. One big piece of advice is to always remember that you will never out train a bad diet. I am not saying you have to be perfect when it comes to nutrition but remember 80% of your success will come from what you eat and drink and only 20% will come from training. It is important to find a balance with food and finding time to get moving.
Complete 3 rounds of the following:

*30 crunches

*30 bicycle kicks

*30 “double” crunches

*3 minute Plank:

(20 sec plank/10 sec rest for a total of 3 minutes)

*1.5 minute rest and repeat


*for more of a challenge if this is too easy increase crunches to 50 and plank to 5 minutes

The Jaybird Difference

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The Jaybird Difference

Jaybird is a premium sports lifestyle brand that offers Innovative consumer products that enhance the athletic experience and inspire an active life. We are not just a “headphone company”. Our mission is to disruptive and redefine the active lifestyle product category, while solving real needs. A big reason for our success is the culture we have created a Jaybird and the way we have gone about sharing that experience with you.

We produce a lot of content throughout the year and that is a big part of how we engage our consumers, build genuine relationships and ultimately true brand ambassadors. Our goal is to give you something greater than just a product to relate to, instead making yo feel like you are truly part of something greater, while motivating you to get outside and get after it. The rad thing about Jaybird is we encourage and empower our employees to get out and product test in real life situations, while generating authentic content for the brand – making certain our products pass the test in any and all environments and whatever the adventure might be.