The Winter Olympics holds a special place for our crew. We were born in the mountains, and we’re based in Park City, Utah, home to a handful of the 2002 Winter Olympic events. Sports like skiing are in our blood, and we know how important music is for staying in the zone during rigorous training.
This is why we’re extremely proud to announce a new partnership today with USA Nordic, the national leadership organization of ski jumping and nordic combined in the United States. Through this partnership, we plan to support the national team as they pursue their World Cup and Olympic dreams by bringing powerful sound, innovation, and motivation to the team.
The coolest thing about USA Nordic is that not only are they an elite Nordic ski jumping and Nordic combined organization focused on team training and overall development of the sport, but they’re also our neighbors, based right here in Park City.
We’re not just working with USA Nordic on their quest for gold, but also on growing the sport in the United States. We plan to help them develop best practices in their training and support athletes as they transition from competition to a career. By working with the team’s athletes, we’ll also be using their expertise to help create new products and innovations that help athletes perform at their peak through music.
Photos by: Greg Snyder
Check out the teaser video for the The Nordic Journey series below to see the team powering their passion in the freezing temps of high-altitude Park City, and look for episodes featuring Nordic athlete interviews to follow!