Weekly Fourcast: Faith Briggs


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Weekly Fourcast: Faith Briggs

The Weekly Fourcast is a curated series of recommended podcasts from Jaybird athletes, ambassadors and employees. Each week, we’ll drop a new list of four shows and episodes that you need to hear, direct from the Jaybird crew—the perfect audio fuel for your next run, ride or workout.

For the latest installment of the Weekly Fourcast, we caught up with Faith Briggs, a runner, documentary filmmaker and Girls Gotta Run collaborator who focuses on diversity and representation, and has followed Bekoji’s development of elite female runners for several years. Both behind and in front of the camera, Faith works with brands, non-profit organizations, institutions and individuals to create media that’s representative of the world we live in, and the better one we are working together to create.

Being a female led organization that is dedicated to using Ethiopia’s national sport of running to create safe spaces, expand education and empower young Ethiopian women and their communities, Girls Gotta Run became an inspiration for Faith, and she has become a close collaborator of the organization.

Faith’s Recommended Podcasts:

The Daily, How 1994 Gave Us Today’s Politics

This is my favorite source for news and I find it related to the topic of International Women’s Day because it’s ever more important to be up on the news and civically engaged in this divisive climate. It’s a climate that particularly affects women. I’m a nerd about context and history, my professional background is in documentary filmmaking and journalism so I really liked this episode because I feel like it gave me a much better understanding of how our previous politics gave us the current political climate.

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Still Processing, We Can’t Burn It All Down

I really appreciate Still Processing because it’s two culture writers giving their take on where we are in various cultural moments. It’s hilarious and informative. This episode talks about how historically white spaces that are trying to create new cultures run into issue when trying to do this work. It complicates the idea of “diversity” and its super interesting to me because I see efforts for diversity and inclusion happening in the outdoor industry and sometimes it’s clumsy work. It was nice to see how that messy effort is happening across spaces and kinds of institutions. Culture change is hard and we are in the midst of it. This episode is widely applicable.

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Intercepted w/ Jeremy Scahill, Podcast Special: Alexandria Ocasio-Cortez

This podcast from the Intercept gets into the nitty gritty of politics. And honestly being a woman, and a black woman, my existence is a radical act. What these girls are doing in Bekoji, running and becoming themselves, is an amazingly self-possessive thing to do. I do honestly believe that being informed is also a step towards building a more whole you. I was so excited to hear this special episode with the one and only Alexandria Ocasio-Cortez. I’m really excited about getting to know the new women in Congress and AOC is top of that list for me, especially being originally from New York.

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On Being with Kristina Tippett, Rachel Yehuda – How Trauma and Resilience Cross Generations

This has been my favorite podcast since I heard it, I love asking questions of spiritual thinkers and understanding how who they are and where they come from informs their world view. I’m really into celebrating difference rather than downplaying it to show a unified front. I think celebrating difference is a better approach to helping form a tight-knit global community. With On Being you get to hear from every kind of thinker around the world. I really love that. I have so many favorite episodes and a lot of them happen to be interviews with specific women. Some of my favorites are the episodes with Mary Oliver, Claudia Rankine, Marilyn Nelson and maybe my absolute favorite Rabbi Abraham Joshua Heschel.

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What Does International Women’s Day and Girls Gotta Run mean to you?

Girls Gotta Run is such an incredible organization. I’ve been aware of them for about four years now and the more I learn about them the more I want to be a part of what they’re doing. Running changed my life and I always say that it’s where so much of my confidence comes from. To see young women and girls have an opportunity to find their own confidence, to develop a sense of self, to run freely in places where they perhaps couldn’t have culturally done so years ago is such an amazing effort to support. International Women’s Day is a perfect moment to support women and girls around the world, to shine light on what we are doing and to have more collective coalition building. On this day we can look towards how we can continue to have more equitable spaces for women around the world in running, recreation, our workspaces, our homes, etc.

In honor of International Women’s Day, we’ve set out to provide all 155 members of Girls Gotta Run with a new pair of running shoes and a running outfit. Every $75 we raise provides one girl with a full running kit—join us in helping empower and create a brighter future for Ethiopian women.

Check out Run Wild, Track 06: Elevate to learn more about GGRF and find out how you can join Jaybird in raising awareness of these amazing young women, celebrating their strength, and supporting their cause.